Ecommerce is the trading of products and / or services over the internet. There’s an incredible amount of technologies involved to allow your website visitors to be able to purchase from your site with just a couple of clicks. From online marketing, to supply chain and electronic funds transfer they all interact in the background to create a seamless transaction process for the end user.
The world of Ecommerce has grown considerably over the last few years as technologies improve, but more importantly as peoples trust in online purchases grows. The intangible nature of online shopping was something that the masses needed to become accustom too, but the convenience of shopping from the comfort of your own home and the continual advancement of technologies and government regulations means people are becoming more and more comfortable with shopping online.
An ecommerce website introduces a world of benefits to a company or organisation with it’s relatively low running costs and overheads, but more importantly is what’s known as reach. A physical shop relies on footfall and will have a limited catchment area for clientèle – a town or a city for example, but the world wide web expands this exponentially and allows you to reach a far wider audience.
The initial start-up costs for a fully transactional website is insignificant when compared to that of having a physical location and so more often than not and ecommerce website is a natural progression for many businesses who which to diversify, expand and grow.
At PixelstoLife we’ve worked on a number of ecommerce projects with a range of budgets and we have the knowledge and experience to help you get on your way to online shopping success.